I grew up in the Rio Grande Valley of South Texas, where my dad was involved with the management of a historic cowboy boot company. I was always fascinated by the possibilities of the cowboy boot as a piece of wearable, customizable art. I especially liked the way you could make a boot that was traditional on the bottom and colorful under your jeans-- business on the bottom, party on top.
Over the years I came up with the with the inlaid "M2" as a playful spin on a monogram of my initials. When I decide to start a business, it was a natural choice for my company name and logo. A little bit fun, a little bit nerdy.
The spur in my logo was inspired by the thematic connection to my trademark boots, and that dictionary definition that resonated as a nice metaphor to my work: "to incite to action or accelerated growth or development." I aspire to inspire students to reflect on their lives, to engage actively in intentional thinking and research about their post-secondary educations, and to grow confidently towards adulthood as they do. There is also an intentional visual resemblance to a gear wheel, suggesting collaborative work.
Of course, as a former resident of San Antonio, and a lifelong fan of the NBA Spurs basketball team, I get a kick out of that reference, too.