There’s a lot of uncertainty in the college admissions experience, and a lot of factors you can’t control. Resist the temptations of clickbait posts and anecdotal advice in parent forums. Someone’s story of “how I got in” is not a blueprint for anyone else. Help your student stay focused on their own purpose for going to college, your priorities and limitations, and their evolving, evidence-based understanding of fit.

You did the research, you did the work, and now.... you're the decider! For some, this is the most challenging step of the process, and that's understandable. Ever heard of the Paradox of Choice? It's the part of the process nobody really talks about. Over years of college counseling, I've identified a set of factors to help make the decision. Read through these decision factors and consider them honestly —that's a challenge, too. If you find yourself twisting your brain in k

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Using AI prompt engineering, students can enhance their college search through interactive, guided conversations. The alternating...